August 17, 2016

How to Attract Midlevel Donors

Midlevel donors can get overshadowed by major contributors to nonprofits. Although they make up only 1 percent of the donor pool, midlevel donors account for 34 percent of gifts, said Alia McKee, principal at Sea Change Strategies, in a Chronicle of Philanthropy webinar. Many middle donors become loyal supporters and represent significant potential, but only if nonprofits treat them well. This collection of resources can help you identify and nurture some of your most important supporters.


Cultivating Midlevel Donors: Beyond the Basics

Join The Chronicle of Philanthropy and nonprofit experts for a session that will show you how to create a positive experience for your midlevel donors.

February 15, 2017

A Stewardship Plan for Midlevel Donors

The American Farmland Trust developed a simple tool for managing outreach to $1,000-plus contributors.

March 17, 2016

6 Steps to Building a Program for Midlevel Donors

People who give $1,000 to $10,000 represent only 1 percent of donors at many charities, but they often give more than a third of the money raised. Here’s how to attract them to your nonprofit.

September 16, 2015

Keys to Midlevel Donor Success: Collaboration and Engagement

Midlevel donors are an important but often overlooked source of gifts at many nonprofits.

April 15, 2004

Money in the Middle

One group's appeals to midlevel donors tries to bring them closer to the organization's purpose rather than on plying them with trinkets and perks.

May 16, 2010

Many Charities Are Doing More to Woo Donors of Middle-Size Gifts

Thanks to the economy and advances in technology, charities are starting to pay more attention to donors who don't give quite enough to get the extra perks lavished on those who give the largest sums.


Donor Relations: Making the Most of Mid-Level Donors

Mid-level donors can fall through the cracks at nonprofits. Often these donors don’t get attention because they aren’t the responsibility of people who oversee big gifts or mass solicitations. Overlooking them could be a big mistake.

May 21, 2010

Deciding Which Donors Merit Special Attention

Charities need to put more thought into which donors of midsize gifts should get special perks, says a fund-raising consultant.

February 27, 2015

A “Non-Gala” Direct Mailing Gets a Big Response From Mid-Level Donors

The mailing, which featured paper dolls, had a response rate of more than 13 percent.