Burdened by student loans, young alumni often have trouble giving back to their alma maters. Some colleges and universities are developing creative approaches, which include crafting attractive and engaging online appeals, educating students and young alumni about philanthropy, and even asking alumni to volunteer instead of donating. Here’s a collection of Chronicle resources to help you build stronger ties with recent graduates.
October 17, 2016
University Trust Lets Donors Do the Grant Making
The University of Virginia’s Jefferson Trust invites donors to give $100,000 each and then decide as a group how to spend the money to strengthen the student experience.
August 30, 2016
Study Details Why College Alumni Don’t Give to Alma Maters
Among graduates who give, 26 percent said they would donate more if they could earmark their money for specific campus purposes, according to a new survey.
April 19, 2016
New Online-Giving Site Helps Colleges Target Young Alumni
Established last year, GiveCampus.com is helping colleges raise millions of dollars by tailoring solicitations to younger, more tech-savvy donors, writes The Washington Post.
July 20, 2016
Opinion: Why a College Should Teach Its Own History
For one thing, a large course with cross-disciplinary appeal creates a sense of community that, in both short and long terms, do a college good.
Build a Strong Young-Alumni Program: Webinar & Reference Guide
Join us to gain insights into the millennial mindset and get proven techniques to help you tailor your fundraising to young donors. We’ll share examples of appeals and events that engage students and recent graduates effectively, fostering long-term relationships and building active and supportive communities of alumni.
How to Engage Millennial Donors
Figuring out how to attract “next gen” donors is a challenge for charities. While donors in their 20s and 30s are keen to volunteer, they also demand more transparency and detailed information before donating to a nonprofit. Groups that can figure out how to channel the energy of young supporters—and decipher how the giving patterns of younger generations differ from those of their parents and grandparents—will have soon have the upper hand. Join The Chronicle of Philanthropy and fundraising experts to find out what works, and what doesn’t, with tomorrow’s donors.