TOOL KIT
February 27, 2015

How to Find and Solicit New Donors

The nonprofit world is crowded. The number of public charities in America increased 42.3 percent from 2000 to 2010, according to the Urban Institute. During that same period, the U.S. population grew just 9.7 percent.

The competition for individual donors is getting fiercer, and donors now have more choices of where to give. Many nonprofit consultants have shifted their focus more to donor retention, an activity that’s gotten more study in recent years.

But a simple truth remains:  You have to have donors to retain them. And in an environment in which more than half of donors don’t give to the same charity a year later, it’s vital to bring in new blood.

So, how do you it? Any way you can—from bake sales to multi-million dollar multimedia campaigns.

“There are lots of ways to skin a cat,” says Gail Perry, author of Fired-Up Fundraising.

Below are links to The Chronicle's top resources for expanding your organization's pool of donors.

Article
February 27, 2015

Important Terms to Understand About Donor Acquisition

Key phrases and concepts for finding new donors.

Article
February 27, 2015

7 Basic Ways to Acquire New Donors

The most common ways to bring new support to your organization.

Checklist
February 27, 2015

Schedule: Deadlines for Working With a Direct-Mail Company

The requirements and timeline for sending a solicitation to donors with help from a company specializing in the process.

Article
February 27, 2015

Finding the Best Donors Through Data Cooperatives

Donor-sharing services have reshaped acquisition in the last five years.

Article
February 27, 2015

Finding Donors On the Road

A startup charity in suburban Texas looks high, low, and wide for its first supporters.

Article
March 01, 2015

A Simple Test Helps Human-Rights Campaign Raise Money From Social Media

Looking to get rid of some water bottles, the nonprofit learned more than it expected about the group’s Facebook and Twitter followers.

Article
February 28, 2015

International Aid Group Appeals to Donors’ Values in First #GivingTuesday Campaign

American Jewish World Service used matching gifts and a powerful critique of holiday-season commercialism to raise gifts.

Article
March 01, 2015

Saving Rosie the Riveter’s Factory and Salvaging a Capital Campaign

Accustomed to raising money from a small group of loyalists, the Michigan Aerospace Foundation reaches donors across the country by embracing the cultural icon.

Article
February 26, 2015

One Nonprofit Looks to Service Recipients as Potential Donors

A social-service group reluctantly asks its clients for support and finds them willing to give.

Article
March 17, 2015

Case Study: How Operation Smile Is Appealing to Spanish-Speaking Donors

The nonprofit offers a path for attracting first-time donors from a quickly growing segment of the population.