While average donors are giving more generously than they did during the recession, charities continue to set their sights on the wealthy. With more competition for big contributors, fundraisers need to foster strong relationships with those who have the power to donate large amounts of money.
The definition of a “major gift” or a “big donor” depends on the size and budget of your organization. The biggest gifts tend to go to educational and health institutions—but smaller nonprofits should still make time to forge ties with people who can make significant contributions.
Whether you’re talking about donations of $1,000 or $100,000, securing these gifts requires planning and patience. In return, the gifts can provide nonprofits with multiyear support for programs and capital projects. So the investment of time it takes to secure a big gift is worthwhile—no matter the size of your organization.
Below are links to resources from The Chronicle that will help you get the most from your biggest donors.
February 27, 2015
A Gift Agreement Form From the University of Texas at Austin
The university tries to limit the number of times donors have to sign their name, and prefers to make the signing an in-person event.