Today is the third annual Give Local America, a nationwide giving day that harnesses the support of community foundations and United Way branches to encourage giving to local nonprofits.
Now in its third year. the day coordinates community giving days, which have proliferated in recent years, uniting them on the same day. Last year, the event raised $68.5 million online for more than 9,000 nonprofits nationwide in a roughly 24-hour period.
This year promises to be even bigger, with more matching dollars, thousands of new nonprofits benefitting, and more communities participating. GiveLocalNYC, The Big Give Houston, and Pittsburgh Gives are among those joining this year. Check The Chronicle later this week for fundraising results and examples of creative fundraising tactics used throughout the day.
Making the most of these fast-paced campaigns requires preparation and planning. Below are links to resources from The Chronicle that will help you put on a successful giving-day event.
May 02, 2016
Best of Online Fundraising: Tactics That Work
The Chronicle asked experts and readers to identify charities that stand out in their use of the Internet to gain support and sell their causes.
November 03, 2015
On Tap for Giving Tuesday: Collaboration, Creativity, and Revenue Growth
Nonprofits should think about how the event works with their year-end campaigns and incorporate it into their fourth-quarter fundraising strategies, organizers say.
How to Hold a Successful Giving Day
Scores of nonprofits are discovering how to build excitement around day-long fundraising campaigns. Join us for a primer on how to carry out a one-day fundraising campaign for your cause.
March 01, 2015
How the University of Michigan Raised $3-Million Online in a Day
The university’s elaborate Giving Tuesday event, Giving Blueday, built momentum for its eight-year capital campaign.
September 24, 2014
North Texas Giving Day Nets $26.3-Million in Online Charity Bazaar
Local media coverage, parallel fundraising events, and a tool kit with sample letters and tweets helped make the event a big success.
February 28, 2015
International Aid Group Appeals to Donors’ Values in First #GivingTuesday Campaign
American Jewish World Service used matching gifts and a powerful critique of holiday-season commercialism to raise gifts.
June 05, 2015
Crowdfunding Website Charidy Has Unique Formula for Giving-Day Success
Used primarily by Orthodox Jewish nonprofits, the platform combines the heft of major donors, the pressures of time, and an all-or-nothing funding contingency.
April 07, 2014
Fundraising Blitzes Bring Colleges Big Money in a Matter of Days
Borrowing from the momentum of crowdfunding and giving days, colleges are using online drives with lots of social-media promotions to show donors why small gifts matter.
September 24, 2015
Network for Good Releases Free Giving Tuesday Tools
The online gift-processing platform is offering guides and webinars for nonprofits to prepare for the increasingly popular post-Thanksgiving annual event.