As the generation born between the World War II and the mid-1960s ages, fundraisers need to be aware of baby boomers’ specific interests and changing needs. Creative events, gift alternatives, planned-giving options, customized appeals, and sustained relationships can draw them to your organization and its mission.
Use this list of Chronicle resources to guide you.
Attracting Baby Boomer Donors
Baby boomers give more money to charities than people in any other age group. In fact, 43% of all donations from individuals come from people in this generation, and these donors are more likely to volunteer than younger donors. How is your nonprofit reaching donors in their 50s and 60s? Join The Chronicle of Philanthropy and fundraising experts to gain the latest insights into the giving habits of this important pool of donors, and the most effective ways to attract them to your cause.
October 22, 2015
Baby Boomers Poised to Give $8 Trillion, Study Says
They also are much more likely than their parents to scrutinize the recipients of their donations and get into the specifics of how their money will be used.
February 19, 2012
To Lure Baby-Boomer Donors, Charities Must Prove Their Results
Older donors want opportunities to provide their skills, not just their money, and want to know their gifts make a difference.
October 19, 2014
Charities Seek to Attract More Boomers as They Mull Retirement Plans
Donor-advised funds and community foundations see a surge in donations, especially from people in their 50s and 60s.
August 31, 2015
Seismic Changes Are Ahead for Charities as Americans Age
As the population grows older, charities of all kinds will confront changing needs for services and will need to alter the way they raise money. But few groups are preparing for the inevitable.