TOOL KIT
January 28, 2016

Tips and Tools for Better Annual Reports

At the start of a new year, many nonprofits take stock of their work during the past year and search for effective ways to share accomplishments with donors. Annual reports — which are not legally required but are considered a necessary best practice — can help organizations stay accountable to supporters and educate new audiences.

Below are links to articles from The Chronicle that offer examples of creative approaches and ideas for more efficient production of your next annual report.

Article
January 20, 2016

Advice: 7 Tips for Enlivening Your Nonprofit’s Annual Report

Avoid data overload; share accomplishments, not activities; and other ways to keep readers' attention.

Article
January 21, 2016

Case Study: Crowdfunding Website Watsi Creates Interactive Year-in-Review Webpage

The nonprofit website, which allows donors to support people’s medical expenses in the developing world, is committed to “radical transparency.” Its annual report microsite aims to accomplish this goal.

Article
January 26, 2016

Houston Nonprofit Experiments With Instagram to Draw Attention to Annual Report

In mid-December, Neighborhood Centers posted a series of 60 pictures to the photo- sharing app. Each photo’s caption contains a sentence or two about the nonprofit’s work during the past year, and each image prompts viewers to click the link in the group’s profile, which takes them to its full online annual report.

Article
October 23, 2014

Taking Annual Reports Digital

Online reports have many advantages over print versions: They can be cheaper to produce, and they allow charities to use video, interactive features, and dynamic data visualization.

Article
February 20, 2011

Online Annual Reports: a Sampling

More and more charities are creating all-digital editions of their yearly reports. The new versions make liberal use of audio, animation, and video rather than long, text-heavy articles. These are some examples of the next generation of annual reports.

Article
September 06, 2010

Annual Report Gets Video-Game Feel

Article
February 20, 2011

How to Move From Paper to Digital Annual Reports

A growing number of nonprofits and foundations seek to save money and get creative by using new formats for detailing finances and accomplishments.