December 27, 2016

Tips for Thanking (and Keeping) Donors

If, as experts predict, this giving season turns out to be a big one and your nonprofit meets or exceeds its year-end goals, you’ll want to thank your generous donors in special ways.

To help you, The Chronicle has compiled a list of some of our most popular expert advice on how to thank your donors most effectively.

This task may feel like a chore, but experts stress that doing it well can mean the difference between a one-time donor and a longtime supporter. This collection includes guidance on issues of etiquette, timing, legal language, and keeping donors engaged — much of what you need to reinvigorate your donor thank-you letters.

March 04, 2015

A 13-Point Checklist for Writing Better Thank-You Letters to Donors

Mention your website, offer a way to connect, let them know when they will hear from you next, and other important tips.

Tool Kit
February 27, 2015

Want Your Donors to Give Year After Year? Start Here.

These key concepts can help your nonprofit increase its retention rate.

August 05, 2015

5 Ways to Go Beyond a Standard Gift Acknowledgment Letter

Fundraisers need to put more time and energy into thanking donors who have made generous gifts.

August 11, 2014

How Top Fundraisers Succeed: Thank Donors in Meaningful Ways

Lori O’Brien, a fundraiser at Youth Villages, says it’s important to send acknowledgments that are personal.

April 07, 2014

Medical Center Gets Repeat Donations by Sending Anniversary Cards

Loma Linda University Health sends its supporters a card a year after their first gift to remind them to donate again.

September 01, 2011

Making Sure No Donor Gets the Same Thank-You Letter Twice

Trinity College gathers lots of options that can be woven together into acknowledgment notes.

December 20, 2012

How to Thank Donors

As donors scramble to get tax write-offs in 2012—and the IRS gets pickier about gift receipts—a tax lawyer outlines the key rules for charities.

February 26, 2015

An Acknowledgement Letter for a Gift of Stock

A Better Chance, an education charity, uses a version of this letter to thank donors who give stock.