While Stanford University famously ended its practice of calling alumni to request donations in fall 2016, phone-athons are thriving at other colleges and universities. Institutions are achieving success by updating their approaches and, in some cases, their goals.
This collection of case studies and advice will help you breathe new life into your telemarketing efforts.
July 05, 2017
Case Study: Why This Annual-Giving Leader Still Relies on the Phone-athon
At Davidson College, phone campaigns are critical to keeping the alumni-participation rate around 60 percent a year, one of the best in higher education.
January 10, 2017
4 Ways to Modernize a College Phone-athon Program
A top Colorado State fundraiser talks about how the university is using data analytics and a personal touch to keep money flowing in by phone.
January 18, 2017
Audio: How Colorado State Fundraisers Make Phone-athons Work
Listen to a mock fundraising call, and see guidelines and survey questions, for tips on how Colorado State University has boosted graduates’ giving by phone.
March 28, 2017
College Doubles Down on Phone-athons for $1 Billion Campaign
Fundraisers at William & Mary believe an old-fashioned technique will help them round up young donors and meet an ambitious goal.
October 03, 2016
Stanford Hangs Up on Telemarketing — Will Others Follow?
Fundraisers debate the decision by the university to end phone-athons, weighing the costs of annoying donors versus the benefits of acquiring more of them.