TOOL KIT
July 05, 2017

Today’s Phone-athons: Tips and Tools for Success

While Stanford University famously ended its practice of calling alumni to request donations in fall 2016, phone-athons are thriving at other colleges and universities. Institutions are achieving success by updating their approaches and, in some cases, their goals.

This collection of case studies and advice will help you breathe new life into your telemarketing efforts.

Article
July 05, 2017

Case Study: Why This Annual-Giving Leader Still Relies on the Phone-athon

At Davidson College, phone campaigns are critical to keeping the alumni-participation rate around 60 percent a year, one of the best in higher education.

Article
January 10, 2017

4 Ways to Modernize a College Phone-athon Program

A top Colorado State fundraiser talks about how the university is using data analytics and a personal touch to keep money flowing in by phone.

Audio
January 18, 2017

Audio: How Colorado State Fundraisers Make Phone-athons Work

Listen to a mock fundraising call, and see guidelines and survey questions, for tips on how Colorado State University has boosted graduates’ giving by phone.

Article
March 28, 2017

College Doubles Down on Phone-athons for $1 Billion Campaign

Fundraisers at William & Mary believe an old-fashioned technique will help them round up young donors and meet an ambitious goal.

Article
October 03, 2016

Stanford Hangs Up on Telemarketing — Will Others Follow?

Fundraisers debate the decision by the university to end phone-athons, weighing the costs of annoying donors versus the benefits of acquiring more of them.