TOOL KIT
February 27, 2015
Updated May 06, 2015

Where to Start with Online Fundraising

Online fundraising is still maturing, but for some charities, it is expected to represent the lion’s share of their revenues in a few years’ time.

As more people turn to the web to work, play, and give, charities need to beef up their online presence and cater to donors whose preferences are skewing digital, especially mobile.

A study of 105 nonprofits, conducted by Blackbaud, a software company that develops software for nonprofits, found that the rate of people who made a donation after landing on a charity’s donation page was 59 percent higher when the group’s website and donation pages were mobile-friendly.

Below are links to resources from The Chronicle that will help you increase online donations to your organization.

Article
February 26, 2015

Where to Start With Online Fundraising

The basics that should be in place before a charity begins an online fundraising effort.

Article
May 04, 2015

5 Tips to Boost Online Giving

Pay attention to mobile devices, match your online and offline design, and more advice from organizations seeing success.

Article
March 01, 2015

How the University of Michigan Raised $3-Million Online in a Day

The university’s elaborate Giving Tuesday event, Giving Blueday, built momentum for its eight-year capital campaign.

Checklist
March 01, 2015

Hosting an Online Fundraiser: The 'What If' Checklist

Scenarios to prepare for when planning an online fundraising event or giving day.

Article
February 26, 2015

How a Public Television Station Is Growing Online Giving

New staff members, a focus on email, a simple donation process, and a campaign to save Big Bird helped one group’s online giving increase.

Article
February 26, 2015

How Cat Photos Helped a Financial Services Nonprofit Get Donors’ Attention

For a giving-day campaign, Prepare and Prosper used a fun, quirky message.

Article
March 04, 2015

Old Museum Seeks New Support Through New Media

A revamped website helps the museum for Mount Vernon, George Washington’s historic home, solicit online funds from a new donor base.

Article
February 27, 2015

How Wikimedia Lets Donor Research Guide Its Online Fundraising

By gathering feedback from readers and donors and conducting extensive A/B testing, the Wikimedia Foundation tailors its fundraising campaigns to different audiences around the world.

Article
February 27, 2015

How Wikipedia Raises Money From a Global Audience

The Wikimedia Foundation makes sure readers around the world can donate using their preferred currency and platform.

Article
March 01, 2015

A Simple Test Helps Human-Rights Campaign Raise Money From Social Media

Looking to get rid of some water bottles, the nonprofit learned more than it expected about the group’s Facebook and Twitter followers.

Article
February 28, 2015

International Aid Group Appeals to Donors’ Values in First #GivingTuesday Campaign

American Jewish World Service used matching gifts and a powerful critique of holiday-season commercialism to raise gifts.