Online fundraising is still maturing, but for some charities, it is expected to represent the lion’s share of their revenues in a few years’ time.
As more people turn to the web to work, play, and give, charities need to beef up their online presence and cater to donors whose preferences are skewing digital, especially mobile.
A study of 105 nonprofits, conducted by Blackbaud, a software company that develops software for nonprofits, found that the rate of people who made a donation after landing on a charity’s donation page was 59 percent higher when the group’s website and donation pages were mobile-friendly.
Below are links to resources from The Chronicle that will help you increase online donations to your organization.
March 01, 2015
How the University of Michigan Raised $3-Million Online in a Day
The university’s elaborate Giving Tuesday event, Giving Blueday, built momentum for its eight-year capital campaign.
February 26, 2015
How a Public Television Station Is Growing Online Giving
New staff members, a focus on email, a simple donation process, and a campaign to save Big Bird helped one group’s online giving increase.
March 04, 2015
Old Museum Seeks New Support Through New Media
A revamped website helps the museum for Mount Vernon, George Washington’s historic home, solicit online funds from a new donor base.
February 27, 2015
How Wikimedia Lets Donor Research Guide Its Online Fundraising
By gathering feedback from readers and donors and conducting extensive A/B testing, the Wikimedia Foundation tailors its fundraising campaigns to different audiences around the world.
March 01, 2015
A Simple Test Helps Human-Rights Campaign Raise Money From Social Media
Looking to get rid of some water bottles, the nonprofit learned more than it expected about the group’s Facebook and Twitter followers.
February 28, 2015
International Aid Group Appeals to Donors’ Values in First #GivingTuesday Campaign
American Jewish World Service used matching gifts and a powerful critique of holiday-season commercialism to raise gifts.