VIDEO
May 16, 2017

How One Fundraiser Closed a Big Gift Despite Knowing Little About the Donor

When Kishshana Palmer closed her first $1 million gift, it was with a donor she didn’t know much about. The donor, a local celebrity, had never given to Big Brothers Big Sisters of Greater Charlotte, where Ms. Palmer worked as chief development officer.

Watch to see how she did it — and raised an additional $3 million matching gift — despite having to learn much about the donor on the fly.

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