May 07, 2015
Updated May 11, 2015

How to Recruit Moms Online for Your Mission

Women don't only make or influence most of a household's giving decisions, they are also some of the Internet's most influential voices — especially moms active in social media.

How can you attract these women to your cause and help them advocate for your organization online?

Watch the live discussion recording below for three experts discussing how to appeal to moms online.

The Guests:

Miranda Barnard is vice president for communications at Children's Miracle Network Hospitals, where she oversees public relations, social media, celebrity relations, and more.

Laura Probst is head of social responsibility at the Honest Company, a benefit corporation that sells sustainable products for babies and families.

Morra Aarons-Mele is founder of Women Online, a digital public-relations and marketing firm that engages women through social media. She has been working with women online since 1999.

The Host:

Cody Switzer is a senior editor at The Chronicle of Philanthropy.

Learn more: You can also join us on Thursday, May 14, for an hourlong webinar on how to attract female donors.