Article
August 15, 2017

Keys to Crafting Appeals for a Broad Array of Donors

Fundraisers and marketing consultants share tips for producing materials with diverse audiences in mind.

Template
August 08, 2017

A Tool to Help Nonprofits Assess Volunteer-Run Fundraising Campaigns

A water charity developed a "decision matrix" that lays out in columns and rows the kind of backing the organization will provide for its supporters' DIY events.

Article
August 01, 2017

A Tool Kit for Creating a Powerful Visual Identity

Two branding strategists offer advice on the key questions to ask and the elements to consider in designing logos and communications that attract and engage donors.

Special Report
August 01, 2017

15 New Fundraising Ideas That Worked

The Chronicle staff reports on colleges, hospitals, social-service organizations, and other nonprofits that took a risk and got results. 

Sponsor-Produced Resource

Develop messaging to inspire donors

Campbell & Co shows how online surveys can help you maximize your investment in marketing collateral

 

Article
August 01, 2017

15 New Fundraising Ideas That Worked, Part I

The 92nd Street Y excites donors with cool technology, a ballet steals an airline tactic, and more.

Article
August 01, 2017

15 New Fundraising Ideas That Worked, Part II

Inside a “textathon,” the ultimate day planner for gift officers, and benefit parties where food steals the show. 

Article
June 27, 2017

5 Reasons Your Communications Strategy Should Include Editorial Boards

Editorials and op-ed columns can influence public perceptions of your cause. Engaging with the people who write and edit them makes it more likely they will consider your perspectives and proposals before they publish.

Article
June 20, 2017

How to Shape Your Fundraising to Reach Donors of Different Ages

Fundraisers and researchers discuss how to keep aging donors in the fold while also appealing to millennials and Gen Xers.

Article
June 08, 2017

6 Things Charities Should Know About America’s Shifting Demographics

As of the 2010 census, the under-5-year-old population was already majority-minority, and other facts about the rapid changes taking place in the United States.

Article
June 07, 2017

Strengthen Your Nonprofit Communications: Study Reveals Skills Gaps and Suggests Steps for Improvement

A new report by the Communications Network offers nonprofit leaders tips for building a strong communications team.

Sponsor-Produced Resource

Demystifying Credit Card Processing for Nonprofits

The types of credit card accounts, fees, as well as the myriad of solutions, can be confusing. This article includes tips for success as well as possible pitfalls to avoid.