Article
June 20, 2017

How to Shape Your Fundraising to Reach Donors of Different Ages

Fundraisers and researchers discuss how to keep aging donors in the fold while also appealing to millennials and Gen Xers.

Article
June 08, 2017

6 Things Charities Should Know About America’s Shifting Demographics

As of the 2010 census, the under-5-year-old population was already majority-minority, and other facts about the rapid changes taking place in the United States.

Article
June 07, 2017

Strengthen Your Nonprofit Communications: Study Reveals Skills Gaps and Suggests Steps for Improvement

A new report by the Communications Network offers nonprofit leaders tips for building a strong communications team.

Checklist
May 24, 2017

Steps to Take Before — and After — You Rebrand Your Nonprofit

Start by conducting research and thinking through your strategy.   

Sponsor-Produced Resource

Harness technology for fundraising success

Five tips from Campbell & Co on leveraging technology to further your mission

Background Paper
May 18, 2017

New Tool Outlines Changes to States’ Charity Regulations

The annual survey by the Giving USA Foundation offers a state-by-state overview of the regulations governing registration and fundraising.

Article
May 02, 2017

What Nonprofit Newsrooms Can Teach Charities About Online Engagement

ProPublica and the Texas Tribune offer practical lessons on building ties with an information-hungry audience.

Checklist
April 27, 2017

How to Block Your Nonprofit’s Online Ads From Offensive Sites

Ensure your advertising doesn’t appear on websites that run counter to your mission or could blacken your brand.

Article
April 20, 2017

Fundraising Advice: Mailing-List Segmentation for Beginners

Splitting supporters into subgroups can help you pinpoint messages, improve programs, and assess what types of appeals and extras work best for which donors.

Checklist
March 21, 2017

6 Must-Haves for a Successful Peer-to-Peer Program

Arm your volunteer fundraisers with tools they need to bring in donations. Here are some necessities.

Article
March 16, 2017

5 Tips for Nonprofit Leaders to Avoid ‘Mission Creep’

When financial pressure or personal concern makes new causes tempting, remember where your nonprofit’s strengths lie.

Sponsor-Produced Resource

Optimizing your website for fundraising

Campbell & Co shows how your website’s architecture can influence donor behavior