Article
August 15, 2017

Keys to Crafting Appeals for a Broad Array of Donors

Fundraisers and marketing consultants share tips for producing materials with diverse audiences in mind.

Data
August 04, 2017

Online Giving to Network for Good Slumps in July

Donors gave 28 percent less money via the platform than in June. On the bright side, 12.6 percent more donors made contributions last month than in July 2016.

Tool Kit
July 05, 2017

Today’s Phone-athons: Tips and Tools for Success

Some colleges and universities are finding fundraising success with old-fashioned telemarketing campaigns. Here’s how.

Article
June 20, 2017

How to Shape Your Fundraising to Reach Donors of Different Ages

Fundraisers and researchers discuss how to keep aging donors in the fold while also appealing to millennials and Gen Xers.

Sponsor-Produced Resource

Are you leveraging your donor data across all channels?

Find out how you can use data from online giving, your web traffic, peer-to-peer and events to cultivate major donors by using an integrated CRM solution. Download the white paper from CharityEngine to learn about the benefits of an integrated CRM.

Article
June 08, 2017

6 Things Charities Should Know About America’s Shifting Demographics

As of the 2010 census, the under-5-year-old population was already majority-minority, and other facts about the rapid changes taking place in the United States.

Background Paper
May 18, 2017

New Tool Outlines Changes to States’ Charity Regulations

The annual survey by the Giving USA Foundation offers a state-by-state overview of the regulations governing registration and fundraising.

Tool Kit
May 09, 2017

Understanding and Tapping Into Donor-Advised Funds

These philanthropic accounts have become the preferred giving vehicle for many donors. Use this collection of articles and other resources to learn how charities can connect with fund holders.

Article
May 02, 2017

How to Build a Strong Women’s Philanthropy Program

What it takes to attract female donors to your cause, plus six easy ways to build long-term relationships with women.

Checklist
April 27, 2017

How to Block Your Nonprofit’s Online Ads From Offensive Sites

Ensure your advertising doesn’t appear on websites that run counter to your mission or could blacken your brand.

Article
April 20, 2017

Fundraising Advice: Mailing-List Segmentation for Beginners

Splitting supporters into subgroups can help you pinpoint messages, improve programs, and assess what types of appeals and extras work best for which donors.

Sponsor-Produced Resource

Develop messaging to inspire donors

Campbell & Co shows how online surveys can help you maximize your investment in marketing collateral