Article
June 20, 2017

How to Shape Your Fundraising to Reach Donors of Different Ages

Fundraisers and researchers discuss how to keep aging donors in the fold while also appealing to millennials and Gen Xers.

Article
June 08, 2017

6 Things Charities Should Know About America’s Shifting Demographics

As of the 2010 census, the under-5-year-old population was already majority-minority, and other facts about the rapid changes taking place in the United States.

Data
June 06, 2017

40% More Donors Gave Online in May Via Network for Good

Nearly 168,000 people made contributions last month through the site, far more than the 126,000 who gave in May 2016.

Background Paper
May 18, 2017

New Tool Outlines Changes to States’ Charity Regulations

The annual survey by the Giving USA Foundation offers a state-by-state overview of the regulations governing registration and fundraising.

Sponsor-Produced Resource

Are you leveraging your donor data across all channels?

Find out how you can use data from online giving, your web traffic, peer-to-peer and events to cultivate major donors by using an integrated CRM solution. Download the white paper from CharityEngine to learn about the benefits of an integrated CRM.

Tool Kit
May 09, 2017

Understanding and Tapping Into Donor-Advised Funds

These philanthropic accounts have become the preferred giving vehicle for many donors. Use this collection of articles and other resources to learn how charities can connect with fund holders.

Article
May 02, 2017

How to Build a Strong Women’s Philanthropy Program

What it takes to attract female donors to your cause, plus six easy ways to build long-term relationships with women.

Checklist
April 27, 2017

How to Block Your Nonprofit’s Online Ads From Offensive Sites

Ensure your advertising doesn’t appear on websites that run counter to your mission or could blacken your brand.

Article
April 20, 2017

Fundraising Advice: Mailing-List Segmentation for Beginners

Splitting supporters into subgroups can help you pinpoint messages, improve programs, and assess what types of appeals and extras work best for which donors.

Article
March 28, 2017

College Doubles Down on Phone-athons for $1 Billion Campaign

Fundraisers at William & Mary believe an old-fashioned technique will help them round up young donors and meet an ambitious goal.

Article
March 08, 2017

How to Use Data to Boost Giving

Tell a story, and present information that matters to donors in a format that’s easy to understand.

Sponsor-Produced Resource

Harness technology for fundraising success

Five tips from Campbell & Co on leveraging technology to further your mission