Article
May 16, 2017

Case Study: Are You Ready for an Endowment Campaign?

How a United Way chapter took the plunge and raised $40 million.

Article
May 09, 2017

Women Show Big Generational Divide in Giving, Study Says

Baby-boomer women are much more confident and strategic in their giving than millennial women, who often cite emotional factors, according to data from Fidelity Charitable.

Tool Kit
May 09, 2017

Understanding and Tapping Into Donor-Advised Funds

These philanthropic accounts have become the preferred giving vehicle for many donors. Use this collection of articles and other resources to learn how charities can connect with fund holders.

Video
May 08, 2017

Veteran Major-Gift Fundraisers Offer Tips to Newcomers

Practice your pitch in front of the mirror — or in front of your kids — and more advice from the Association of Fundraising Professionals conference.

Sponsor-Produced Resource

Develop messaging to inspire donors

Campbell & Co shows how online surveys can help you maximize your investment in marketing collateral

 

Data
May 05, 2017

Online Giving to Network for Good Is Climbing Year Over Year

Both the number of donors and the amount they gave increased by more than 11 percent in April compared to the same month in 2016.

Article
May 02, 2017

How to Build a Strong Women’s Philanthropy Program

What it takes to attract female donors to your cause, plus six easy ways to build long-term relationships with women.

Article
May 02, 2017

Donors Give More to Paid Fundraisers Than to Volunteers, Study Finds

People gave more often and in larger amounts when door-to-door fundraisers said they were being paid, according to new research.

Article
May 01, 2017

Keys to Low Staff Turnover: One Nonprofit’s Advice

At the Red Cross's Indiana state chapter, hiring fundraisers who've worked previously with other staffers has helped foster team spirit and boost retention.

Article
April 20, 2017

Fundraising Advice: Mailing-List Segmentation for Beginners

Splitting supporters into subgroups can help you pinpoint messages, improve programs, and assess what types of appeals and extras work best for which donors.

Article
April 05, 2017

Questions to Ask When Hiring Fundraisers

Veteran fundraisers offer tips on how to handle interviews with prospective gift officers.

Sponsor-Produced Resource

Optimizing your website for fundraising

Campbell & Co shows how your website’s architecture can influence donor behavior