Article
August 15, 2017

Keys to Crafting Appeals for a Broad Array of Donors

Fundraisers and marketing consultants share tips for producing materials with diverse audiences in mind.

Article
August 04, 2017

Group Offers New Online Practice Test for Fundraising Certification

The goal is to give fundraisers a sense of confidence before taking the four-hour, 200-question credentialing exam.

Article
July 28, 2017

Celebrating Success: How Fundraisers Mark Accomplishments

Symbolic traditions, surprise parties, and specialty drinks are some ways you told us your organizations recognize achievements.

Article
July 13, 2017

Case Study: How a Volunteer-Led Grass-Roots Campaign Sparked Big Giving Among Women

Dartmouth College officials were dubious, but the effort netted gifts of $100,000 or more from 114 alumnae.

Article
July 05, 2017

Case Study: Why This Annual-Giving Leader Still Relies on the Phone-athon

At Davidson College, phone campaigns are critical to keeping the alumni-participation rate around 60 percent a year, one of the best in higher education.

Tool Kit
July 05, 2017

Today’s Phone-athons: Tips and Tools for Success

Some colleges and universities are finding fundraising success with old-fashioned telemarketing campaigns. Here’s how.

Article
June 20, 2017

How to Shape Your Fundraising to Reach Donors of Different Ages

Fundraisers and researchers discuss how to keep aging donors in the fold while also appealing to millennials and Gen Xers.

Article
June 15, 2017

Silicon Valley Success Stories Upend Traditional Fundraising

Top-flight universities and fast-growing pledge networks are winning over entrepreneurs, hoping for big gifts when start-ups strike it rich.

Article
June 08, 2017

6 Things Charities Should Know About America’s Shifting Demographics

As of the 2010 census, the under-5-year-old population was already majority-minority, and other facts about the rapid changes taking place in the United States.

Article
June 07, 2017

Fundraising for Deans: A Primer 

What every academic leader needs to know about cultivating donors, asking for money, and landing the big gift.