Article
September 06, 2016

A Conservation Group Gives Gen X Donors the Data They Want

Panthera makes changes in how it communicates with big donors to satisfy their desire for results — and adjusts to their preference for restricted giving.

Article
September 06, 2016

University's Kid-Friendly Events Bring Gen X Parents Back to Their Alma Mater

Rochester Institute of Technology’s on-campus innovation festival lays the groundwork for next-generation alumni.

Article
September 06, 2016

Tips for Getting Gen Xers to Make Planned Gifts

Fundraising experts offer ideas for looking beyond boomers to make pitches for bequests from the next generation.

Article
September 06, 2016

A Community Fund Tailors Its Appeal to Gen X Donors

In neighborhoods and online, the Denver Foundation works to draw in a cohort committed to hands-on philanthropy.

Article
September 01, 2016

6 Steps to Attracting More Diverse Donors

Here’s how — and why — you should build an inclusive fundraising strategy and broaden your base of support.

Tool Kit
August 17, 2016

How to Attract Midlevel Donors

A collection of Chronicle resources to help you develop and maintain a donor program for people who give significant sums but not enough to be considered major donors.

Article
August 16, 2016

Smart Questions to Ask Donors Before Seeking Money

Discovering what matters to your donors is key to building a long-term relationship and landing big gifts over time.

Tool Kit
August 03, 2016

Advice on Attracting Diverse Donors

A collection of articles to help you raise money from a wider variety of supporters. 

Article
July 26, 2016

What Goes Into a Naming Policy

Establishing rules about naming rights can help your nonprofit negotiate gifts more smoothly.

Tool Kit
July 19, 2016

Donor Relations: Beyond the Basics

A selection of resources from The Chronicle on building strong, smooth relationships with the big contributors who provide critical support for your nonprofit.