Article
October 04, 2016

Don’t Let Political Opinions Derail Conversations With Donors

Everyone has an opinion about the fiery U.S. presidential campaign. Here, three experts offer fundraisers advice on how to navigate away from those discussions gracefully.

Checklist
September 22, 2016

4 Things You Can Do Now to Foster Young Alumni Giving Later

Recent graduates may not have much to contribute financially at first, but they can give back to their alma maters in other ways. Developing that habit may lead them to donate later on.

Article
September 19, 2016

Data Shouldn’t Aid Only Donors, Charities Are Told

When charities stop relying just on anecdotal evidence of their success, their performance improves and they attract supporters more easily.

Article
September 06, 2016

A Jewish Federation Courts Support From Secular Gen Xers

The Associated finds that meeting the needs of post-boomers, who are less likely than their elders to practice a religion, has helped the nearly century-old group plant seeds for the future.

Article
September 06, 2016

A Conservation Group Gives Gen X Donors the Data They Want

Panthera makes changes in how it communicates with big donors to satisfy their desire for results — and adjusts to their preference for restricted giving.

Article
September 06, 2016

University's Kid-Friendly Events Bring Gen X Parents Back to Their Alma Mater

Rochester Institute of Technology’s on-campus innovation festival lays the groundwork for next-generation alumni.

Article
September 06, 2016

Tips for Getting Gen Xers to Make Planned Gifts

Fundraising experts offer ideas for looking beyond boomers to make pitches for bequests from the next generation.

Article
September 06, 2016

A Community Fund Tailors Its Appeal to Gen X Donors

In neighborhoods and online, the Denver Foundation works to draw in a cohort committed to hands-on philanthropy.

Article
September 01, 2016

6 Steps to Attracting More Diverse Donors

Here’s how — and why — you should build an inclusive fundraising strategy and broaden your base of support.

Tool Kit
August 17, 2016

How to Attract Midlevel Donors

A collection of Chronicle resources to help you develop and maintain a donor program for people who give significant sums but not enough to be considered major donors.