Article
May 09, 2017

Women Show Big Generational Divide in Giving, Study Says

Baby-boomer women are much more confident and strategic in their giving than millennial women, who often cite emotional factors, according to data from Fidelity Charitable.

Article
March 08, 2017

How to Use Data to Boost Giving

Tell a story, and present information that matters to donors in a format that’s easy to understand.

Template
January 25, 2017

A Tool for Measuring Fundraising Efficiency

Evaluate your fundraising health by monitoring expenses, dependency on top donors, and what it costs you to raise a dollar.

Article
November 03, 2016

Using Data to Effect Change

How one nonprofit uses data to change policy and improve lives.

Sponsor-Produced Resource

Optimizing your website for fundraising

Campbell & Co shows how your website’s architecture can influence donor behavior

Article
November 01, 2016

A Practical Guide for Harnessing the Power of Data

The Data Playbook was designed to help nonprofits and foundations collect and use data to inform their operations and strategy, and further their cause. 

Article
October 25, 2016

Data Analysis Boosts Revenue at Art Institute of Chicago

Information the museum collects on visitors' movements through the galleries is helping it identify patterns that guide marketing decisions.

Article
September 19, 2016

Data Shouldn’t Aid Only Donors, Charities Are Told

When charities stop relying just on anecdotal evidence of their success, their performance improves and they attract supporters more easily.

Article
July 06, 2016

Data at the Speed of Life

Rather than making charities wait years for study findings, IDinsight offers feedback while projects are ongoing so organizers can change course midstream and get the most from limited resources.

Article
May 24, 2016

Personal Experience Motivates Giving to Women’s Causes, Study Finds

Less than 15 percent of donors target areas that impact women and girls, according to research by the Women’s Philanthropy Institute at Indiana University’s Lilly School.

Article
April 28, 2016

Case Study: Using Data to Help People in Distress Get Help Faster

Crisis Text Line created an algorithm that analyzes messages to its hotline to predict which ones are most serious and push them to the front of the line.

Sponsor-Produced Resource

Develop messaging to inspire donors

Campbell & Co shows how online surveys can help you maximize your investment in marketing collateral