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Advice
Thank-You Videos Are an Easy Way to Send Personalized Messages
By Emily Haynes
December 11, 2019
How two nonprofits use video to thank donors and encourage them to raise money online.
Advice
How to Communicate With Midlevel Donors
By Karla Baldelli
November 7, 2019
Personalize messages so they feel valued, stay engaged, and give more.
Advice
3 Ways to Personalize Communications to Donors
By Gabe Cooper
October 17, 2019
Move beyond segmenting donors into lists and craft messages based on a donor’s giving history, avoid sending email ‘blasts’ to inactive donors, and ask for more than money.
Advice
How to Incorporate Text Messaging Into Your Fundraising
By Nicole Wallace
October 1, 2019
Nonprofit officials and development consultants offer advice on how organizations can use text messaging to bring in donations.
Communications and Marketing
What To Do When Your Cause Is in the Spotlight: Lessons From the Amazon Fires
By Jim Rendon
September 16, 2019
Rainforest-preservation and indigenous-rights groups saw a spike in donations and interest when fires in Brazil drew the world’s attention. What can your nonprofit learn from their experience?
Advice
Rebranding a Membership Organization: Tips and Advice From a Leader
August 5, 2019
Questions to ask when considering a new identity for your group, how to solicit input from those you serve, and logistics to plan ahead
Advice
A Fundraising Glossary for Nonfundraisers
By Heather Joslyn
May 22, 2019
Do people in your organization need help understanding what the development department is talking about? Here’s a list of common terms to help them speak your language.
Advice
Inside L.A. LGBT Center’s $57 Million Campaign
By Heather Joslyn
May 14, 2019
Lorri Jean, long-tenured CEO of the nation’s oldest gay and lesbian community center, reflects on how her organization got donors to give big and what’s changed for fundraisers in the post-marriage-equality era.
Advice
Use Marketing and Positioning to Advance Fundraising
By Bill Davidow
May 2, 2019
Generate interest and awareness of the benefits your organization provides, then convert that into donations.
Fundraising
8 Ways Giving Days Are Evolving
By Heather Joslyn
April 30, 2019
More video, easier payment, and events designed to support a single cause are some of the latest tweaks in the decade-old phenomenon.
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