The pool of public personalities nonprofits can partner with to generate attention and money has swelled thanks to digital channels like YouTube, Instagram, and Twitter. This special report explains is how some groups are tapping stars and new online tools to maximize their messages — and their fundraising.
April 04, 2017
Stars Align for Small Charities to Raise Big Money Online
Several for-profit companies are making it easy for nonprofits to connect with A-list celebrities for digital campaigns. But there are pitfalls, and it's often not clear who benefits the most.
January 04, 2017
Hollywood Producer's Nonprofit Helps Ex-Inmates Forge New Paths
Scott Budnick, a key player on the Hangover movies, sidelined his film career to go behind bars and help troubled young men turn their lives around.
May 26, 2016
How a Charity Made the Most of a Celebrity Supporter’s TV Appearance — After Years of Patience
The Fistula Foundation maximized a comedian’s decision to donate his winnings from Jeopardy.
March 05, 2015
Social-Media Stars Ascend as Top Partners for Nonprofits
Tyler Oakley is part of the growing crop of Internet sensations who present big opportunities, and big risks, for charities seeking to boost awareness and fundraising.
April 21, 2015
What to Consider Before Holding a Celebrity Fundraising Event
Bringing a star to your event could attract attention and money — but it could also become a disaster without careful planning. Here’s what to think about.
March 30, 2017
Facebook Expands Charity Fundraising Tools for Celebrities and Corporations
The company is also taking a page from the playbook of crowdfunding sites like GoFundMe and expanding its features to allow fundraising for personal reasons.
November 02, 2011
Celebrities May Be Overrated as Online Fund Raisers
Ashton Kutcher, Kanye West, and other big-name celebrities don’t do as much good for charity on social networks as less-famous people, a new study finds.