SPECIAL REPORT
February 29, 2016

Killing Sacred Cows

Old habits die hard. That’s why charities often can’t wean off tried-and-true fundraising techniques that provide reliable, if unremarkable revenues. But recently, nonprofits have begun to ask of their galas, phoneathons, and other sacred cows: Was it worth it?

After analyzing the returns on their fundraising investments, some of these nonprofits are abandoning time-honored strategies and boldly embracing new approaches. Some have even proved that short-term losses can be turned into long-term gains.

Article
February 29, 2016

Killing Sacred Cows: Charities Ditch Longtime Fundraising Strategies and Come Out Ahead

By taking a leap of faith, these groups have increased unrestricted gifts, raised more money, and benefited in other ways.

Article
February 29, 2016

When Shrinking a Donor Pool Means Bigger Gifts

The National Wildlife Federation has cut back on mail solicitations as it pursues better returns from fewer supporters.

Article
February 29, 2016

Turning Down That Big Grant

National nonprofit Communities in Schools stepped back from restricted funding and found new strength.

Article
February 29, 2016

Charity Questions the Value of Its Galas

A Tennessee nonprofit slashes its rotation of special events to spend more one-on-one time with donors.

Article
February 29, 2016

A Bike-athon Looks at the ‘True Cost’ of Raising Money

Pelotonia takes a hard look at what is really bringing in the money and expands its merchandise line.

Article
February 29, 2016

A Tool to Measure the Real Success of a Fundraising Event

How to calculate the true value of your event — after deducting expenses from money raised, and accounting for new donors, major gifts, increased awareness of a cause, and more.