Many nonprofits see online giving as little more than a gimmick. But it may hold the key to strengthening ties with donors.
Below, we offer the news, trends, advice, and tools you need to take advantage of all that online fundraising has to offer.
May 04, 2015
Take-Action Buttons Turn News Readers Into Activists
Foundations and other organizations are supporting creative efforts that make it easy for journalists to steer people to charities worth supporting.
March 01, 2015
How the University of Michigan Raised $3-Million Online in a Day
The university’s elaborate Giving Tuesday event, Giving Blueday, built momentum for its eight-year capital campaign.
How to Integrate Your Online and Direct-Mail Fundraising
By thinking strategically, and testing new approaches, some nonprofits are attracting new online supporters without losing existing donors—and without breaking the budget. By developing integrated fundraising campaigns that work well for direct-mail, e-mail, and social media, some groups are streamlining their fundraising and raising more money. Join us for a 90-minute session in which we’ll explore examples of successful integrated campaigns and offer insights into key strategies for success.