SPECIAL REPORT
May 04, 2015

Online Fundraising 2015: Unleash the Future

Many nonprofits see online giving as little more than a gimmick. But it may hold the key to strengthening ties with donors.

Below, we offer the news, trends, advice, and tools you need to take advantage of all that online fundraising has to offer.

Article
May 01, 2015

Online Giving's Time Has Come, Like It or Not

Many nonprofits see online giving as little more than a gimmick. But it may hold the key to strengthening ties with donors.

Article
May 04, 2015

Online Fundraising Trends to Watch

Improvements in mobile payment system plus the rise of crowdfunding are among key changes that could spur online fundraising.

Article
May 04, 2015

5 Tips to Boost Online Giving

Pay attention to mobile devices, match your online and offline design, and more advice from organizations seeing success.

Article
May 04, 2015

Take-Action Buttons Turn News Readers Into Activists

Foundations and other organizations are supporting creative efforts that make it easy for journalists to steer people to charities worth supporting.

Article
February 26, 2015

Where to Start With Online Fundraising

The basics that should be in place before a charity begins an online fundraising effort.

Article
April 23, 2015

Nonprofits Lose an Average of $15,000 a Year Due to Spam Filters, Study Says

Organizations could boost email fundraising revenue by 14 percent with some small changes.

Article
March 01, 2015

How the University of Michigan Raised $3-Million Online in a Day

The university’s elaborate Giving Tuesday event, Giving Blueday, built momentum for its eight-year capital campaign.

Checklist
March 01, 2015

Hosting an Online Fundraiser: The 'What If' Checklist

Scenarios to prepare for when planning an online fundraising event or giving day.

Webinar

How to Integrate Your Online and Direct-Mail Fundraising

By thinking strategically, and testing new approaches, some nonprofits are attracting new online supporters without losing existing donors—and without breaking the budget. By developing integrated fundraising campaigns that work well for direct-mail, e-mail, and social media, some groups are streamlining their fundraising and raising more money. Join us for a 90-minute session in which we’ll explore examples of successful integrated campaigns and offer insights into key strategies for success.

Tool Kit
February 27, 2015

Where to Start with Online Fundraising

What you need to know to raise money through your website, email, and social media.