SPECIAL REPORT
December 23, 2015

Reader Favorites in 2015: Year in Review

Subscribers in 2015 gravitated to articles about fundraising, particularly the mysteries behind it.

What makes donors tick on a psychological level? How is the next generation of wealth, centered in Silicon Valley, thinking about giving? How do you get money from philanthropists with donor-advised funds?

Also on readers’ minds: how to hire and retain fundraisers — and how much to pay them. 

Below, see the 10 stories that our subscribers read most online.

Article
March 29, 2015

Scientists to Charities: You’re Doing It All Wrong

Researchers say a poor understanding of donor behavior costs nonprofits money.

Article
August 10, 2015

What Donors Want to Hear Before a Fundraiser Seeks a Big Gift

Interviews with more than 50 multimillion-dollar donors show too little focus on the goals and values of philanthropists.

Article
June 11, 2015

Ford Shifts Grant Making to Focus Entirely on Inequality

America’s second biggest grant maker will also double the share of grants it gives for operating support.

Article
June 01, 2015

Silicon Valley vs. Philanthropy

Charities are clamoring for the support of tech moguls, whose elusive giving patterns may fundamentally change the nonprofit world.

Article
August 03, 2015

Salary Survey Finds Fundraiser Pay Tops $2 Million

Others have high compensation, too, but in many cases base salaries are only part of the reason.

Article
July 23, 2015

An Answer to Fundraiser Turnover in 'Pay for Performance'?

The University of Pittsburgh introduced a five-step salary scale, based on certain targets and metrics, that is intended to provide a clear career path for fundraisers.

Article
February 08, 2015

Young Tech Donors Take Leading Role in Philanthropy 50

Twelve of America’s most generous donors, including Jan Koum, the 38-year-old founder of the messaging company WhatsApp, are in Silicon Valley and beyond, and many are under 40.

Article
August 03, 2015

In Search of Great Fundraisers: Who's Got the Right Stuff?

With the shortage of fundraisers putting giving goals at risk, nonprofits retool and reimagine the profession.

Article
January 05, 2015

The Hottest Fundraising Tactics and Trends of the Last Year

From complex big-data "relationship mapping" to basic messaging strategies, here's a roundup of The Chronicle's most sought-after advice in 2014 for getting more cash from existing donors and finding new ones. Also, advice on fundraising careers.

Article
October 29, 2015

Mystery Money: the Art of Seeking Gifts From Donor-Advised Funds

Billions of dollars are available, but the lack of a paper trail makes it difficult for nonprofits to target pitches. Here are ways to cut through the fog.