SPECIAL REPORT
October 16, 2015

Rethink Pink: Moving Beyond Breast-Cancer Awareness

This month is flooded with campaigns for Breast Cancer Awareness Month. However, experts say those campaigns should go beyond awareness. In this special report, we've compiled articles from our archive on how nonprofits can increase philanthropic efforts and make a bigger difference. 

Article
October 13, 2014

Why It’s Time to Rethink Pink

Breast Cancer Awareness Month is a chance to remind people about the importance of early detection but also a chance to move beyond awareness.

Article
October 13, 2014

3 Questions We Need to Answer for Breast Cancer Awareness Month

We need to know who reaps the most from a pink October and look at the real medical facts.

Article
October 15, 2014

How the NFL Can Really Appeal to Women

A zero-tolerance policy for domestic abuse would go much further than pink cleats and jerseys.

Article
October 16, 2014

Mixing Action With Awareness

Online shares and retweets are easy, but it’s real donations and volunteer hours that make a difference. It’s time we ask for more.

Article
October 17, 2014

Awareness Isn’t the Problem – It’s Shame

People with serious diseases face real struggles that we need to address to remove shame and stigma.

Article
October 14, 2014

Expand the Focus of Breast-Cancer Awareness

Traditional campaigns have largely bypassed women in developing countries as well as women of color in the United States.
It’s time to change that.

Article
October 16, 2014

How Companies Can Make a Real Change in Breast-Cancer Prevention

Businesses should be clearer about how they give to breast-cancer campaigns and disclose possible cancer-causing agents in their products.

Article
October 15, 2014

Moving Breast-Cancer Awareness Online

Given the success of campaigns like the ice-bucket challenge, here are four suggestions to step up digital efforts in October.