SPECIAL REPORT
September 06, 2016

The Neglected Generation X

Theo Stroomer, For The Chronicle
Chrissy Deal, 42, serves on the Denver Foundation's board and helped found a giving circle of local Latinas, exemplifying the hands-on approach many in her generation bring to their philanthropy.

Baby boomers are today’s big givers, and millennials offer the promise of large donations a few decades from now. But the 66 million Americans in between are often neglected by fundraisers, and that’s a mistake, giving experts say. Learn more about what people born from 1965 to 1980 — Generation X — want from the charities they support and how to meet their needs.

Article
September 06, 2016

Generation X Comes of Age as Donor Group With Big Potential

Between boomers and millennials is a cohort whose members balance busy lives with a desire to fix problems. Fundraisers should pay attention.

Article
September 06, 2016

A Jewish Federation Courts Support From Secular Gen Xers

The Associated finds that meeting the needs of post-boomers, who are less likely than their elders to practice a religion, has helped the nearly century-old group plant seeds for the future.

Article
September 06, 2016

A Conservation Group Gives Gen X Donors the Data They Want

Panthera makes changes in how it communicates with big donors to satisfy their desire for results — and adjusts to their preference for restricted giving.

Article
September 06, 2016

University's Kid-Friendly Events Bring Gen X Parents Back to Their Alma Mater

Rochester Institute of Technology’s on-campus innovation festival lays the groundwork for next-generation alumni.

Article
September 06, 2016

Tips for Getting Gen Xers to Make Planned Gifts

Fundraising experts offer ideas for looking beyond boomers to make pitches for bequests from the next generation.

Article
September 06, 2016

A Community Fund Tailors Its Appeal to Gen X Donors

In neighborhoods and online, the Denver Foundation works to draw in a cohort committed to hands-on philanthropy.