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Advice4 Ways Nonprofits Can Start Using the New Social-Media Platform ‘Threads’
The new text-based platform from Meta attracted 100 million people to join in its first five days. Some people are speculating that this could be the app to finally supplant Twitter. -
Opinion
Why I Stopped Donating to Your Organization
With new “Giving USA” data showing a near-record drop in charitable contributions, one donor advises nonprofits to do a better job of listening and communicating to people like him — or risk losing future gifts. -
Opinion
Vague and Generic Narratives Are Holding Back Nonprofits. Here Are a Few Tricks to Cut Out the Jargon
The overuse of grandiose and unclear language prevents nonprofits from telling stories that inspire the people they need to reach. ChatGPT, Google, and regular humans can help them change those patterns. -
Donor Segmentation
Tips for Segmenting Donors and Tailoring Your Outreach — to Raise More
Getting this right takes good donor data, a smart strategy, and time. But the most important thing is to try, experts say. -
Social Media
Nonprofits Stick to Their Tweets Even as They Worry That Elon Musk’s Twitter Is Toxic
Most charitable groups remain on the platform despite concerns that the social-media giant’s content is increasingly noxious. -
Fundraising Data
Data and Advice on How to Better Engage With Donors and Raise More Money
How donors changed during the pandemic and how email can help nonprofits interact with donors to raise more money, according to new reports. -
Video
How Nonprofits Are Using Data to Attract and Retain Members
Several experts joined the Chronicle to discuss how data insight can help organizations recruit, retain, and engage members in their programming. -
Opinion
Lloyd Morrisett’s Philanthropic Legacy Is Bigger Than Big Bird
The man who co-created “Sesame Street” also presided for decades over a foundation that has left a lasting mark on the entire field of communications and mass media. -
Opinion
Charities Too Often Mislead With Impressive-Sounding Data. Donors Must Learn to See Past the Facade.
Relying on simple metrics to demonstrate a nonprofit’s effectiveness to potential donors creates a false narrative about how sustainable change happens. -
Advice
How the Columbus Zoo Tests the Fitness of Its Fundraising Program
The nonprofit revved up small-gift donations with a free data-analytics product offered by the Fundraising Effectiveness Project.
