-
Fundraising Research
Want 57% Bigger Gifts? How You Frame the Ask Matters, Research Shows
In an experiment, asking donors to give a unit of charitable good, such as a month of meals for a refugee child, got bigger donations than asking for cash -
Fundraising
How Social Media Can Help Nonprofits Cultivate Donors
The authors of “One Click to Give” say everyday donors want to give, but want community first. -
Year-End Fundraising
Create a Winning Year-End Strategy in 2024: Here’s How
This giving season will finish off a complicated year. Experts share nine ways to build a strong campaign despite the challenges — and hit annual revenue goals. -
Advice
Relentless Fundraising Is Eroding Trust in Nonprofits. Here’s How to Fix Things.
Simple strategies to build relationships with supporters and show your organization is worthy of their backing -
Fundraising
Tips to Reach More Small-Dollar Donors
Veteran fundraisers say don’t be afraid to ask existing supporters for help, make phone calls, and offer donors lots of ways to give. -
Fundraising
Midlevel Charity Donors Still Likely to Give in Election Season
While fundraisers worry the constant ads running during elections can sap attention and lead to reduced giving, a new poll suggests some nonprofit donors are willing to pay attention to both politics and nonprofit appeals. -
Opinion
The Exodus of Everyday Donors Is Bad for America. Here’s How to Stop It.
The decline in charitable giving by average Americans threatens democracy. Among the solutions: pooled micro-donations, giving incentives, and a focus on the donor relationship. -
Case Study
Charity:water Breaks a Fundraising Taboo and Talks About Division — Sort Of
“These days, it seems so easy to hear opinions of what people are against,” wrote CEO Scott Harrison. “But there’s also something powerful about being for something good.” -
Fundraising
When a Warm Glow Isn’t Enough: Donors Respond to Tokens of Appreciation, Research Says
When people who aren’t already deeply motivated by a cause know they’ll get something in return, they are more likely to donate, the research found. -
Campus Conflict
The Donor Revolt Comes to Annual Giving: Israel, Gaza, and Campus Unrest
As colleges prep for commencement and reunion season, rank-and-file supporters issue ultimatums, pledge to withhold donations, and boycott events.