Diversify Your Fundraising Portfolio
- Duration: 60 minutes
Many charities are realizing they must expand the number of fundraising techniques they use to meet their revenue goals. But how do charities choose which effort is right for them – conventional techniques like direct mail or planned giving, or cutting-edge approaches like social-media campaigns? How can you decide which activities fit well and are likely to bring success?
Join us for a Webinar that will help you set priorities for new fundraising efforts and develop a strategy that protects your organization from a decline any one source of revenue.
You’ll hear directly from Megan Hodges, development director at Harlem RBI, whose team attracts donations from individuals, foundations, and corporations as well as special fundraising events. The 22-year-old group is close to meeting a $20-million capital campaign goal and is poised to hire two major gifts fundraisers and expand its programs to new cities soon.
Karen Bates Kress, president of Yellowstone Park Foundation, will explain how she has doubled the number of donors and increased revenues by 12 percent each year for the last three years. She has moved the group away from a focus on corporate and foundation grants, created a comprehensive donor stewardship program, and won attention for the foundation through public exhibits and engaging social-media campaigns. Her efforts have produced a 20 percent increase in the number of major donors and a 30-percent increase in gifts of $1,000 or more. The foundation is also set to launch a $40-million capital campaign.
And Megan Contakes, a principal at the Integrated Direct Marketing consulting firm, will offer strategic advice on how nonprofits can assess which fundraising techniques offer the best opportunity for an organization based on its budget, long-range plans, staffing, and ability to wait for a return on investment.
What Will You Learn?
- How to develop a long-range fundraising plan that fosters growth and innovation.
- How to create new sources of fundraising without jeopardizing your existing efforts.
- How to attract online donors and appeal to more people through social media.
Who Should Attend?
- Chief fundraising officers and development directors
- Chief executive officers, presidents, and executive directors
- Fundraising professionals