Attract Monthly Donors to Your Cause
- Duration: 60 minutes
More and more nonprofits are successfully persuading donors to give monthly online, and the financial benefits are many―over time monthly donors give a lot more than other supporters; they are twice as likely to continue giving from one year to the next; and they usually renew automatically, greatly reducing a nonprofit’s expenses and staff time.
However, experts say that most donors won’t give to more than four groups on a monthly basis. As a result, it’s imperative to get ahead of the competition and persuade your supporters to give often.
Join us for a one-hour Webinar to hear how other nonprofits have increased revenues by enlisting loyal supporters, find out what steps charities need to take to attract monthly donors, and learn how to calculate the value of converting occasional donors into regular repeat supporters.
You’ll hear directly from Rosemary Oliver who has managed monthly giving for Amnesty International Canada since 1999. The group has 32,000 monthly donors who last year gave two-thirds of the $11.6-million the group raised.
And Nicole Stern, a fundraising consultant and former director of member giving at Minnesota Public Radio, will share how she raised more than $19-million annually from individuals and expanded MPR’s monthly sustaining member program into one of the largest monthly giving programs in the country.
What Will You Learn?
- How to motivate donors to give monthly and to increase pledges over time.
- How to tailor communications to these loyal donors to recognize their support.
- How to monitor donor participation to prevent unintended dropouts.
Who Should Attend?
- Chief fundraising officers, development directors, and other fundraisers
- Online marketers
- Communications professionals