Women’s Philanthropy: What Works
- Duration: 60 minutes
Nonprofits big and small can tap into power of women’s philanthropy. Join us for a one-hour webinar and get smart strategies to follow, whether you’re asking women to give hundreds or thousands to your cause.
You’ll learn how the University of Tennessee’s Alliance of Women Philanthropists has garnered millions and amassed thousands of donors since 1998 by offering women exclusive events, networking opportunities, and leadership roles.
Melissa Smith, who oversees the alliance, will share her keys to success for attracting and keeping female donors. She’ll offer examples of creative events and effective communications that help the alliance thrive, and explain how the program supports, rather than competes with, other fundraising efforts at the university. Ms. Smith will also share insights into how alliance board members play a critical role in ensuring the program’s vitality.
You’ll also learn from Zenia Frendt, director of Women United at the United Way of Salt Lake, whose program offers year-round social, professional, and volunteer opportunities to its 250-members who donate at least $1,500 annually. Ms. Frendt will explain her strategies for keeping women involved through training and networking events, access to the group’s work, meaningful communication efforts, and personal attention. She’ll also outline her strategy for growth.
What Will You Learn?
- How to form a community of female donors and why it matters.
- How to improve your efforts to communicate with and involve women in your cause
- How to instill loyalty among women so they become long-term supporters
Who Should Attend?
- Chief development officers, development directors, and major gifts officers
- Communications directors and online marketers
- Executive directors
What Resources Will You Receive?
Article: How to Build a Strong Women’s Philanthropy Program
Guidance on how to improve interactions with female donors, insights into what motivates women to give, and simple tips for improving communications with this group of supporters.