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April 30, 2015
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$2-Million Trademark Deal for Charity Founder Raises Questions

Steven Depolo

Girls on the Run began as a for-profit business in 1996. Its founder, Molly Barker, owned the rights to the organization’s name and, presumably, its logo.

A charity’s deal to pay its founder nearly $2-million over 20 years for the right to continue using the organization’s name and logo points out how valuable and tricky trademarks can be — and why nonprofits should pay attention to legal issues...

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