Donors age 45 and younger were far more likely to make text-message donations for Haiti relief efforts than their older counterparts, according to a new study.
In a survey of donors conducted January 20-28—a little more than a week to two weeks after the deadly earthquake—17 percent of donors who were ages 19 to 29 reported that they had sent a text message to make a gift and another 37 percent said they thought about making a text-message contribution.
Among donors ages 30 to 45, 14 percent said they gave by text message and an additional 27 percent considered it.
We're sorry. Something went wrong.
We are unable to fully display the content of this page.
The most likely cause of this is a content blocker on your computer or network.
Please allow access to our site, and then refresh this page. You may then be asked to log in, create an account if you don't already have one, or subscribe.
If you continue to experience issues, please contact us at 202-466-1032 or cophelp@philanthropy.com