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Asha Curran

Asha Curran is CEO of GivingTuesday.

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Stories by this Author

  • Woman and child holding red heart.
    Opinion

    Is the Nonprofit World Afraid of Feelings?

    By Asha Curran and Woodrow Rosenbaum October 27, 2021
    A personal and emotional connection to a cause, along with a strong sense of urgency, are the most important motivators for giving. Yet fundraisers continue to prioritize data-driven approaches that often discourage people from donating more.