David Lively
Senior Associate Vice President for Alumni Relations and Development and Campaign Manager
Northwestern University
Stories by this Author
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Major-Gift FundraisingHow One University Used Data to Eliminate ‘Zombie Proposals’ and Improve Big-Gift Fundraising
Among the insights: The longer it took to close a proposal, the less chance for its success, but other factors played a role, too. -
Tool
Calculating the Cost of Losing High-Performing Fundraisers
How to figure out at what point major-gift fundraisers hit their stride and how to identify top performers.
