The Chronicle’s annual survey of giving by America’s biggest companies found that Walmart gave away more cash than anyone else in 2013—as it has for 10 of the past 11 years. Yet Walmart is reflective of the survey’s findings in ways that offer both good and bad news for fundraisers.
Corporations are becoming increasingly sophisticated in their giving, cutting back on small, scattered grant making in favor of bigger commitments to causes that are close to their expertise, in part so they can offer product donations and employees who are eager to volunteer. But for all the talk about large, concentrated gifts—aligned with business interests and measured with data—companies aren’t giving away significantly more cash.
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Corporate GivingCorporate Profits Surge but Cash Donations Creep Up Only 3%
Production donations shot up by 23 percent but were the only bright spot in The Chronicle’s study of donations at 70 of America’s biggest companies. -
Corporate Giving
Power to the People: Companies Hand Grant Decisions to Employees
Silicon Valley companies LinkedIn and VMware find a new recruiting tool in letting employees distribute thousands to charities. -
Corporate Giving
Millennials Are Drawn to Companies That Offer Chances to Volunteer
New research finds that young employees want an array of ways to give through their employers, including donating their time. -
Corporate Giving
Companies Burnish Reputations by Aligning Giving With Business
JPMorgan Chase is spending hundreds of million dollars to promote jobs and help low-income people. -
Corporate Giving
Companies Collect Data to See if They’ve Reached Charitable and Business Goals
Three in four companies are measuring results of their philanthropy, according to a new study. -
Corporate Giving
Luring Money From Business: Advice From Corporate Grant Makers
Enlist somebody who understands the company you want to court and find out what engages the corporation’s employees. -
Corporate Giving
How The Chronicle Measured Generosity of America’s Largest Corporations
The survey is based on information from 70 of the nation’s most profitable companies as well as data reported to the Internal Revenue Service.
