Fundraising leaders used to question whether data and analysis could really translate into more gifts or better relationships with donors. No more. Data is becoming an integral part of successful fundraising programs.
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Data and FundraisingHow Data Can Help Nonprofits Bring in More Donations
When data analysts work hand-in-hand with fundraisers, the results can be bigger gifts and better donor relationships. -
Data and Fundraising
Not Sure What Data to Collect? Think About Why Donors Care About Your Nonprofit
Everyone on staff should understand what data is important to collect — such as events donors attend, whether they volunteer, and other ways they connect with the organization — and understand the goals. -
Data and Fundraising
Easy Ways to Start Using Data to Raise Money
Taking those first steps to incorporate data into fundraising can be intimidating. Experts offer advice on how to get started. -
Data and Fundraising
Why Fundraisers Need to Double Down on Data Security
The data nonprofits collect about donors is valuable. Securing and protecting it is essential to maintain a good relationship with supporters. -
Data and Fundraising
Tips for Keeping Data Up-to-Date to Avoid Fundraising Pitfalls
Simple steps nonprofits can take to ensure their data is accurate and up to date, such as understanding how information is entered and what it takes to change a record.
