Theo Stroomer, For The Chronicle
Baby boomers are today’s big givers, and millennials offer the promise of large donations a few decades from now. But the 66 million Americans in between are often neglected by fundraisers, and that’s a mistake, giving experts say. Learn more about what people born from 1965 to 1980 — Generation X — want from the charities they support and how to meet their needs.
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NewsGeneration X Comes of Age as Donor Group With Big Potential
Between boomers and millennials is a cohort whose members balance busy lives with a desire to fix problems. Fundraisers should pay attention. -
Advice
A Jewish Federation Courts Support From Secular Gen Xers
The Associated finds that meeting the needs of post-boomers, who are less likely than their elders to practice a religion, has helped the nearly century-old group plant seeds for the future. -
Advice
A Conservation Group Gives Gen X Donors the Data They Want
Panthera makes changes in how it communicates with big donors to satisfy their desire for results — and adjusts to their preference for restricted giving. -
Advice
University’s Kid-Friendly Events Bring Gen X Parents Back to Their Alma Mater
Rochester Institute of Technology’s on-campus innovation festival lays the groundwork for next-generation alumni. -
Advice
Tips for Getting Gen Xers to Make Planned Gifts
Fundraising experts offer ideas for looking beyond boomers to make pitches for bequests from the next generation. -
Advice
A Community Fund Tailors Its Appeal to Gen X Donors
In neighborhoods and online, the Denver Foundation works to draw in a cohort committed to hands-on philanthropy.
