Case study
September 06, 2016
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A Jewish Federation Courts Support From Secular Gen Xers

The Associated

ROLLING THE DICE: The Associated's Generosity Gala, held in recent years at a Baltimore casino, has been popular with donors like Juliya Shenyman (second from left), Adam Yosim, Julia Bashyrov, and Carolyn Bakaev.

As fundraisers woo baby boomers and millennials, they sometimes neglect Generation X, born from 1965 to 1980. However, giving experts say those donors are poised to become increasingly important to nonprofits. Here’s a case study of a charity...

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