Case study
December 14, 2015
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Charity With Somber Mission Tries a Humorous Campaign

Smile Train

A still from Smile Train's "Grouchy Carols" social media campaign video "12 Days of Shopping."

The latest video appeal from Smile Train seems more the product of Comedy Central than a charity that provides surgeries to repair the cleft palates of children in the developing world.

There are no heart-wrenching images of infants...

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