Title: Nonprofit Social Media Scorecard
Organization: Dunham and Company and Marketing Support Network
Summary: Nonprofits are using social-media platforms like billboards rather than as tools for reciprocal communication, according to the study, which examined 161 nonprofits’ use of social media to interact with donors. Researchers analyzed how well integrated the charities’ websites were with their social-media accounts and tested how long it took charities to respond to inquiries and posts about making donations.
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