Epic Change
Twitter handle: @EpicChange
What it raised: $16,910 in 2010 for a campaign with a Mother’s Day theme.
The campaign: Epic Change, a nonprofit that uses social-media tools to support and raise money for grass-roots activists worldwide, created a drive called To Mama With Love to give online supporters an opportunity to honor their mothers on Mother’s Day and give money to four female “changemakers” in Afghanistan, Nepal, and Tanzania.
What it used: Twitter, Facebook, Twibbon, JustCoz
How it worked: The charity set up an online map of the world and then encouraged people to upload pictures of their mothers to it. By doing so, participants created a fund-raising page that could be used to spur donations from others, typically by sending messages through e-mail or using social networks. More than 300 pictures of mothers were uploaded.
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